Now also lingerie

We realized that even though we have based our shop on stockings, there might be a need for basic lingerie. Of course we always have offered garter belts, but customers have asked for bras and pretty, simple two piece sets to go with the stockings.
Why not? Well the downside is that it will require a lot more space, and we will have more funds tied up in our warehouse. Remember that most of our stockings comes in regular or queen size and up to 10 colors each. So 2 sizes time 10 colors will be 20 item numbers. However a bra is size 32, 34, 36, 38, 40, 42, 44. Cup sizes A, B, C, D, ant typically 4 colors. Lets do the math: 7 sizes x 4 cup sizes x 4 colors= 112 item numbers for one bra only!!
And don't forget that the price per bra is about 3 times more than the price for a pair of stockings. So if the stockings retail price is $10 and the bra retail price is $30 then your retail warehouse value for 1 style of stockings is $200 and retail warehouse value for 1 bra style is $3360.
So is it worth it? I'm sure it is. I still see that most lingerie stores are selling products from www.shirleyofhollywood.com, and they do not stock any items. This means that when a customer is placing an order, the shop owner calls Shirley Of Hollywood and order the products. When the shop owner several days later gets his product from Shirley, then he ships to the customer. This is why you always need to check the shipping policy from online shops. If they don't advertise 1 or 2 business days shipping time, then it is usually because they are working from the model I just described.
It's cool to be an online shop and not worry about inventory, but hey.... what about the customer? You can be sure that they want their merchandise faster!
This is where www.stockingshopping.com has a strong side, and yes it is worth every penny invested in inventory.